My final goal for this project was to create a new updated version of the Penguin books website in order to promote user traffic and sales. I made the website fully adaptive for mobile, Tablet and computer devices. I also changed the website from a business-to-business format to a business-to-client format to make clients feel more involved and considered.

I changed the website layout to be more spacious and increase breathing room, so users don't feel overwhelmed. I did however keep the fonts from the original penguin books website which is Roboto and Shift. I also narrowed down the amount of colours on the website to make it simpler and less overwhelming.

I focused on creating for mobile first since the phone users are higher than tablet or computer users.